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paid advertising / PPC leicester

Get your business seen in more places online, using Pay Per Click (PPC) and other paid advertising opportunities

What is paid advertising and PPC?

We’re sure you’ve seen the ads on Facebook and Google…that’s what we’re talking about. Pay-per-click does what it says on the tin – you pay only when someone clicks on your ad.

Essentially, by using pay per click (like AdWords) you are paying for visitors to your website rather than gaining ‘organic’ traffic using search engine optimisation (SEO) – but that’s not to say it can’t be just as effective!

How can it benefit your business?

A quick overview of the benefits of pay per click:

  • Create highly targeted advertising campaigns that will reach your specific audience;
  • You will see instant results!;
  • Only pay for the clicks you receive;
  • Total control over setting and managing your budget.

How can TM Digital help?

Pay per click campaigns can be run on their own but ideally complement your social media and SEO efforts too.

A properly designed campaign will not only help to focus your spend but can raise brand awareness and help you to meet your business objectives.

TM Digital provide pay per click and paid advertising services throughout the East Midlands. We can help you create or review pay per click campaigns with Google AdWords, Bing, Yahoo, Facebook, Twitter and LinkedIn. Our service includes:

  • Account reviews
  • Account set up
  • Ongoing account management

Services for existing campaigns

Firstly, don’t panic! Even if we’re not the ones who set it up, we can help review and optimise your campaigns. We offer a FREE review of your current campaign, including budget and keyword review.

We will assess the performance of the current campaign and identify key areas for improvement. We can then either optimise the existing campaign or create a new one for you.


Ever visited a website, left it and then seen an ad for that website on another site? That’s remarketing. 

Remarketing is a way to connect with people who have visited your website but not made an enquiry or purchase. Using targeted ads, you can get your business back in front of those visitors, placing those ads on websites they visit. 




Tiernan Marketing not only designed a website which perfectly captured my aspirations and which attracts awed compliments (and at a very reasonable cost) – they also made the whole process simple and delightful. I couldn’t be more pleased, and I recommend them very highly!

– Andrew Bannister, Author


Thank you Tiernan Marketing for your help and advice in the development of our e-marketing. Suzy, your flexibility with meetings, your approachability and patience were very much appreciated by us both – we felt we could ask you any question and you took the time to explain. We both agree that our investment in Tiernan Marketing’s services has given us a good introduction into the world of social media.

– Annie G & Annie D,


I approached Suzy to sort out some issues that others had struggled with. She was flexible and focussed on my needs rather than applying a standard methodology. She worked to a tight deadline and delivered on time and on budget.

– Tom Allen
Managing Director


Since working with Tiernan Marketing AGS Noise Control Limited have finally got a website with key search terms on page 1 of Google which in turn has generated our business many new orders from new clients totalling over £250K which I am sure we would not have won without an effective website!

– Phil Deft
Sales Director


I just wanted to say thanks for your presentation at our team away day – I introduced Pinterest the next day to a class I teach in New Parks, where we look at creative and interesting ways to decorate your home on a limited budget. They all loved it and installed it on their phones straight away, and by that evening we had created a very busy Pinterest page that we all now regularly use to share ideas and show our work.
From now on I will be introducing this to project participants as standard practise. I’ve also now set up other boards for the various strands of Soft Touch, which some of our young people are working on as we speak. It’s a perfect tool for what we need.
Thanks again for your demonstration, it was really useful!

– Kieran
Soft Touch Arts


Suzy and Richard immediately arranged a meeting to discuss my requirements for the website. I found Suzy and Richard very helpful and they worked closely with me in a “step by step” approach to make sure that the end product was to my complete satisfaction.

Tiernan Marketing implemented my requirements completely but more importantly proactively added their own design and technical input which I would not have thought of necessary on my own. This included tweets from the RICS website and a nice friendly approachable tone to my website of which I believe added the necessary sparkle to the website. I am very pleased with the website and clients have already approached me through the website for new business opportunities. This demonstrates that the website markets my business in the way I had hoped for at the very start.

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