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email marketing leicester

From building your marketing list to designing and managing full blown campaigns, we make email marketing work for your business

What is email marketing?

Email marketing simply refers to directly marketing a commercial message to a group of people using email. Using email marketing, you can send relevant messages to targeted customers to keep them updated with new, product/service offers, special events and much much more.

How can it benefit your business?

Email marketing campaigns are typically low-cost with a good return on investment. Other benefits include:

  • Improved engagement rates due to being able to segment your audience and create emails specific to their needs;
  • Easy to track results;
  • Research has shown that email marketing is 20 times more cost-effective than traditional media.

With this in mind, is it time your business tried email marketing?

How can TM Digital help?

Email marketing is still one of the most effective ways to reach existing and new customers but you need your emails to stand out – from the subject line to the content. If you don’t know where to start, TM Digital can help by:

  • Setting up your campaign;
  • Uploading your email database to create mailing lists;
  • Segmenting your mailing list (where necessary), to reach different target groups;
  • Creating email marketing templates which ensure brand consistency;
  • Developing an email marketing strategy;
  • Helping you write content for your e-newsletter;
  • Designing and sending regular email campaigns on your behalf.

Mailchimp is a very popular email marketing tool among our clients, however there are other options and it will depend on the number of subscribers and your email marketing goals as to which is most appropriate for your business.

Email marketing automation

Marketing automation can help you to eliminate repetitive tasks from your business. It can be used for things like welcoming new subscribers, reaching customers who have abandoned their online shopping cart and winning back lapsed customers. Email marketing automation is particularly effective for e-commerce businesses.

Talk to us about email marketing and automation, which can be complemented with a re-marketing strategy using PPC.




Tiernan Marketing not only designed a website which perfectly captured my aspirations and which attracts awed compliments (and at a very reasonable cost) – they also made the whole process simple and delightful. I couldn’t be more pleased, and I recommend them very highly!

– Andrew Bannister, Author andrewbannister.com/


Thank you Tiernan Marketing for your help and advice in the development of our e-marketing. Suzy, your flexibility with meetings, your approachability and patience were very much appreciated by us both – we felt we could ask you any question and you took the time to explain. We both agree that our investment in Tiernan Marketing’s services has given us a good introduction into the world of social media.

– Annie G & Annie D, Directors findafriendtogo.com/


I approached Suzy to sort out some issues that others had struggled with. She was flexible and focussed on my needs rather than applying a standard methodology. She worked to a tight deadline and delivered on time and on budget.

– Tom Allen Managing Director artisticindustries.co.uk


Since working with Tiernan Marketing AGS Noise Control Limited have finally got a website with key search terms on page 1 of Google which in turn has generated our business many new orders from new clients totalling over £250K which I am sure we would not have won without an effective website!

– Phil Deft Sales Director www.agsnoisecontrol.co.uk


I just wanted to say thanks for your presentation at our team away day – I introduced Pinterest the next day to a class I teach in New Parks, where we look at creative and interesting ways to decorate your home on a limited budget. They all loved it and installed it on their phones straight away, and by that evening we had created a very busy Pinterest page that we all now regularly use to share ideas and show our work. From now on I will be introducing this to project participants as standard practise. I’ve also now set up other boards for the various strands of Soft Touch, which some of our young people are working on as we speak. It’s a perfect tool for what we need. Thanks again for your demonstration, it was really useful!

– Kieran Soft Touch Arts www.soft-touch.org.uk


Suzy and Richard immediately arranged a meeting to discuss my requirements for the website. I found Suzy and Richard very helpful and they worked closely with me in a “step by step” approach to make sure that the end product was to my complete satisfaction. Tiernan Marketing implemented my requirements completely but more importantly proactively added their own design and technical input which I would not have thought of necessary on my own. This included tweets from the RICS website and a nice friendly approachable tone to my website of which I believe added the necessary sparkle to the website. I am very pleased with the website and clients have already approached me through the website for new business opportunities. This demonstrates that the website markets my business in the way I had hoped for at the very start.

– Shaun Church, Director https://scassociatesltd.co.uk/