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content marketing leicester

Increase ROI and customer loyalty with content that informs and educates your audience

What is content marketing?

According to the Content Marketing Institute, “Content marketing is the strategic marketing approach of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

Content marketing isn’t about selling. Ultimately, it’s about creating content that inspires, educates and informs your audience, leading to customer loyalty, more leads and more business!

How can it help your business?

Probably one of the key components of content marketing is blogging. Research has shown that small businesses with blogs get 126% more lead growth than those without. Some of the key benefits of content marketing include:

  • increased traffic to your website;
  • helps build brand awareness;
  • you can educate your customers and help build trust;
  • helps you to improve your SEO efforts;
  • it works in any industry!

Content marketing can be even more effective when combined with your SEO, email marketing and PPC campaigns, since these are great ways to distribute your content!

How can TM Digital help?

From initial concepts, through design and development and ultimately publishing your content, our team is on hand to help. Seamlessly incorporating SEO, design and development into your content strategy, we’ll help you to really get your name out there.

Content Strategy

We’ll work with you to research and develop content ideas that connect with your audience. This will include a strategy calendar which fits in with your overall digital marketing strategy.

All strategies are data driven and individual to your business – not the off-the-shelf, one size fits all approaches that some other companies employ.

Content Production

Our team of writers, designers and developers will get to work developing the content ideas, which could include:

  • infographics
  • videos
  • tutorials and guides
  • whitepapers
  • blog posts
  • interactive website elements
  • polls and quizzes
  • and much more!




Tiernan Marketing not only designed a website which perfectly captured my aspirations and which attracts awed compliments (and at a very reasonable cost) – they also made the whole process simple and delightful. I couldn’t be more pleased, and I recommend them very highly!

– Andrew Bannister, Author andrewbannister.com/


Thank you Tiernan Marketing for your help and advice in the development of our e-marketing. Suzy, your flexibility with meetings, your approachability and patience were very much appreciated by us both – we felt we could ask you any question and you took the time to explain. We both agree that our investment in Tiernan Marketing’s services has given us a good introduction into the world of social media.

– Annie G & Annie D, Directors findafriendtogo.com/


I approached Suzy to sort out some issues that others had struggled with. She was flexible and focussed on my needs rather than applying a standard methodology. She worked to a tight deadline and delivered on time and on budget.

– Tom Allen Managing Director artisticindustries.co.uk


Since working with Tiernan Marketing AGS Noise Control Limited have finally got a website with key search terms on page 1 of Google which in turn has generated our business many new orders from new clients totalling over £250K which I am sure we would not have won without an effective website!

– Phil Deft Sales Director www.agsnoisecontrol.co.uk


I just wanted to say thanks for your presentation at our team away day – I introduced Pinterest the next day to a class I teach in New Parks, where we look at creative and interesting ways to decorate your home on a limited budget. They all loved it and installed it on their phones straight away, and by that evening we had created a very busy Pinterest page that we all now regularly use to share ideas and show our work. From now on I will be introducing this to project participants as standard practise. I’ve also now set up other boards for the various strands of Soft Touch, which some of our young people are working on as we speak. It’s a perfect tool for what we need. Thanks again for your demonstration, it was really useful!

– Kieran Soft Touch Arts www.soft-touch.org.uk


Suzy and Richard immediately arranged a meeting to discuss my requirements for the website. I found Suzy and Richard very helpful and they worked closely with me in a “step by step” approach to make sure that the end product was to my complete satisfaction. Tiernan Marketing implemented my requirements completely but more importantly proactively added their own design and technical input which I would not have thought of necessary on my own. This included tweets from the RICS website and a nice friendly approachable tone to my website of which I believe added the necessary sparkle to the website. I am very pleased with the website and clients have already approached me through the website for new business opportunities. This demonstrates that the website markets my business in the way I had hoped for at the very start.

– Shaun Church, Director https://scassociatesltd.co.uk/