1. Set up a Google My Business account
Claim your ‘Google My Business’ listing and complete some simple information about your business including opening hours, website, address and contact details, along with some decent images including your logo. From here you can also view and control how your business appears in Google search results and on Google Maps. If you’re a small business serving your local area, a Google My Business account will help you appear in local search results.
Search engines love regularly updated contents, so adding a blog to your website gives you the opportunity to provide the search engines with what they want. Various research studies have proven the effectiveness of blogging, including:
3. Get an SSL certificate
SSL, or Secure Socket Layer, is an encryption technology that allows data to be transferred securely between a web browser and a server. For example, SSL on an e-commerce website allows your credit card data to be input securely without being intercepted.
In 2018, if your website collects any kind of data from forms – even a simple contact form on your website, you will need to implement an SSL certificate and make your website ‘https://’ rather than ‘http://’.
4. Use Google Analytics
There’s no use trying SEO if you can’t track your progress. Make use of Google Analytics (it’s free!) to help you where your website visitors are coming from, which devices they used, how long they stayed on your site, which pages they visited and much much more! Use this data to help you decide which areas of your website need improvement and which areas are already bringing in business.
5. Have a fast loading site
Speed is of the essence when it comes to providing users with a good experience. In fact, 47% of consumers expect a web page to load in 2 seconds or less (Kissmetrics)!
You can use Google’s PageSpeed Insights (free!) to check how your web pages are performing and see areas for optimisation improvement. If you’d like some help understanding and implementing the suggestions from your insights, please get in touch – our team will be happy to help.