William Davies Arboriculture

About the client

We were approached in 2014 by William Davies, owner of William Davies Arboriculture – a Leicestershire business specialising in tree surgery and removals.

The brief

William originally approached us for help improving his website rankings through search engine optimisation. During our initial meeting, William explained that he had built the existing website himself but that he didn’t feel it gave the right impression and wasn’t really working for him. We discussed the option of developing a more rounded and integrated online marketing campaign.

The solution

After a bit of discussion about William’s overall online marketing activity, we developed a bespoke package which included a new website, Google AdWords management, SEO services and help with social media.

Results:

  • Developed a new website to reflect the high quality, professional and friendly service provided by William Davies Arboriculture;
  • PPC spend reduced from >£500 per month to around £200, with improved results;
  • Over 9 relevant keywords on the first page of Google search results (as of January 2017);
  • Implemented social media strategy, which has resulted in >1000% increase in traffic to the website (from social media) and regularly generates new leads.