Search Engine Optimisation (SEO) | Google My Business

What is search engine optimisation (SEO)?

Search engine optimisation, or SEO, is the process of increasing the quantity and quality of traffic to your website by improving search engine rankings – often referred to as “organic” listings.

Optimisation takes many forms, including title tags, meta descriptions, page content, keywords and much much more. In fact, Google has 200+ ranking factors that decide when and where your site will be shown in search results!

How can SEO benefit your business?

There are many benefits to SEO including:

  • Your website will be more user-friendly and hopefully in turn, search engine friendly;
  • You gain more targeted, relevant customers to your website – people who are actively searching for your product or service;
  • It helps to build brand awareness – people place more trust in brands with a strong web presence.

With the first page of Google receiving 91% of all search clicks and 93% of online experiences beginning with search, can you afford for your business not to be there? Read on to find out how we help business throughout Leicester and further afield with their SEO requirements…


How can Tiernan Marketing help with SEO?

Whether you have an e-commerce site or a service-oriented site, with a local or national presence, Tiernan Marketing provide a dedicated Leicester SEO consultant operating throughout the East Midlands, offering:

SEO/Website Audits

Our SEO audits are designed to help identify ways to improve your website to attract and convert visitors. We provide an easy to understand report with our key [prioritised] recommendations for improving your SEO efforts.

Fully managed SEO

We can carry out ongoing monthly SEO services for as long as you need us. We’ll ensure that your site is fully optimised and updated as necessary to maintain and improve your rankings, all for a fixed monthly fee. Whether you have a local or national presence, we can provide SEO services to suit.

Managing SEO issues

If you have seen a drop in traffic to your website or your rankings have suddenly fallen off a cliff, you’re probably feeling a bit nervous about your SEO. Don’t panic – give us a call. We will review your website and analytics to identify the issue, provide a full explanation of the problem and advise on a solution.

The focus on mobile for SEO

Today Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to guess what you might really be looking for. Google’s most recent major algorithm updates have focused on the mobile experience:

  • April 2015: Mobile friendly update – dubbed ‘Mobilegeddon’, Google announced that mobile rankings would differ for mobile-friendly sites starting on April 21st;
  • May 2016: Mobile-friendly 2 – Google rolls out another ranking signal boost to benefit mobile-friendly sites on mobile search;
  • January 2017: Intrusive Interstitial Penalty – Google starts rolling out a penalty to punish aggressive interstitials and pop-ups that damage the mobile user experience.

Check whether or not your website is mobile friendly here.