Archive for the Blog Category

How to use Twitter for business: The basics

Social media is an essential marketing tool for any business. It’s free, easy to use and offers access to a whole pool of potential customers and advocates for your business. One of the simplest social media platforms is Twitter – here is a lowdown of how you can

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The importance of mobile for SEO in 2015

You’ve heard the phrases ‘mobile responsiveness’ and ‘mobile-friendly’ but what does it mean and what are the implications for SEO? What is a mobile-friendly website? A mobile-friendly website is one where content is shown in a such a way that is easily readable for mobile devices (smart phones and tablet

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The benefits of Facebook (and why you should be using it)

One in nine people on Earth have a Facebook account, and if it was a country, it would be the third largest in the world, after China and India. Can you imagine the kind of reach you would have with a Facebook account? Ok, so you probably

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Moving Onwards and Upwards

Introducing Frank I thought it would be nice to do something a bit different with the blog this month and let you know about some new faces at Tiernan Marketing (admittedly, blogging hasn’t been top of the agenda recently!) Firstly, I’d like to introduce you to our

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How do I create a LinkedIn company page?

Welcome to the second in a series of posts about setting up your company pages and profiles on social media networks -this time we’re focusing on LinkedIn. Chances are you already have a personal account on LinkedIn with plenty of connections but what about promoting your business? LinkedIn

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How do I create a Facebook business page?

It’s been great to see the huge amount of businesses starting up in Leicester, whether it’s through the Prince’s Trust Enterprise Programme (which I went through myself) or other routes such as Leicester for Business. One of the main issues facing these businesses is how to get

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TM Insights: The value of fans and followers

Facebook like

As Facebook this week announced they’d removed a number of false accounts, some of the top Facebook pages saw their ‘Like’ count drop (read the Inside Facebook article here). I’ve had a few conversations recently with small businesses who want to get hundreds of ‘Likes’ or fans

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Tiernan’s Top Tips: Small Business Marketing

Most people know how essential marketing is but with so many having a lack of time and budget, what are the best ways to market a small business? Here are some of the easiest online and offline ways to market your business: 1. Be social Even if

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Tiernan’s Top Tips: Search Engine Optimisation

Hourglass for SEO patience

On a basic level, the definition of “SEO” is finding ways to improve your website’s appearance in search engine results, which generally results in more traffic to your website. This week’s blog gives you some basic top tips to help optimise your website for search engines… 1.

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Tiernan’s Top Tips: Social Media

Welcome to the Tiernan Marketing blog and the first in the series of Tiernan’s Top Tips! For small businesses, it’s no longer a case of whether you should be using social media. It’s about discovering which social media platforms are the most appropriate and where you should

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